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Our Advocacy Promotes

Consumer Awareness

When you watch a television news spot or see an article in a newspaper, magazine or website about the benefits of working with a travel advisor or featuring an ASTA member or spokesperson presenting travel tips or trends, it’s likely that ASTA’s public relations team was behind it.

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A sampling of

our media placements

Here’s a glimpse of the media outlets ASTA’s public relations team has engaged to inform travelers about the many benefits of working with a travel advisor and to highlight their professionalism and expertise.

list of logos

 

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • ASTA Concludes 2025 Caribbean Showcase with Unforgettable Week of Education, Networking and Immersion

    Sold-out event at Sandals South Coast in Whitehouse, Jamaica brought together top travel advisors and Caribbean suppliers for five days of immersive learning, destination experiences and industry networking.

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  • ASTA Corporate Update: The Emerging Voice of the TMC and Corporate Agency Community

    Uniting TMCs and corporate agencies through advocacy, insight and innovation to define the future of managed travel.

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  • In Response to Overwhelming Demand: ASTA Expands 2026 River Cruise Expo Capacity and Reopens Registration

    More Ships, New Brands Participating and More Opportunities to Experience the Industry’s Premier River Cruising Event

    Read Article

  • Congressional Champions Request Airline Ticket Refund Policy Review at DOT

    ASTA applauds efforts to draw attention to unfair ticket policy

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  • Maximizing ROI: Every $1 in Business Travel Yields $14.60 in Profits, New Study Finds

    New research from GBTA, developed in partnership with ASTA, reveals just how powerful business travel remains as a driver of corporate performance.

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  • Travel Advisors Signal Growing Concern Amid Shifting International Travel Landscape

    Tariffs, Travel Bans and Economic Uncertainty Drive Travel Advisors to Pivot Business Strategies

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  • ASTA Celebrates Key Wins for Travel Advisors in Congressional Budget Deal

    Permanent Tax Relief and Expanded 529 Savings Opportunities Mark Major Advocacy Milestones

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  • American Society of Travel Advisors Partners with Florida International University to Inspire Future Travel Professionals

    Strategic collaboration brings ASTA educational courses and membership benefits to FIU hospitality students, empowering the next generation of travel advisors.

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  • American Society of Travel Advisors Statement on Administration Expansion of Travel Ban List

    ASTA President & CEO Zane Kerby Says Bans Create Uncertainty that Ripples Throughout the Travel Industry and Harms Small Businesses

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  • ASTA and Travefy Launch First-Ever Emerging Leaders Award, Spotlighting the Next Generation of Travel Advisors

    A collaboration introducing a new award honoring travel advisors excelling in leadership, innovation, advocacy, and industry impact.

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  • Partner News - Sarah Little Named Godmother of AmaWaterways’ Upcoming Danube Ship

    ASTA’s Sarah Little To Christen AmaSofia During 2026 ASTA River Cruise Expo

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  • Travel Advisors Send Nebraska Legislators a Strong Message: No New Sales Tax on Services

    Conclusion of legislative session marks win for Nebraska travel advisors as no new sales taxes are imposed.

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  • ASTA Announces Travel Advisor Conference 2026 Location and Speakers

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  • ASTA Supports Extension of Key Tax Provision and Enhanced 529 Options

    ASTA celebrates legislative momentum that empowers travel advisors to invest in professional growth through expanded tax benefits and flexible 529 education savings.

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  • Travel Industry Partners Provide Historic Support to ASTA Verified Travel Advisor Program

    Support includes sponsorships, $100+ bonus commissions, FAM trips, special incentives and project underwriting from host and consortia.

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung,  the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public. 

PLAY VIDEO

Travel Advisors are HEROS

PLAY VIDEO

Telling your story everyday

PLAY VIDEO

You should be using a travel advisor

PLAY VIDEO

Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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